The Wall Street Journal has a nice profile of Molly Ashby, the private equity rock star whose firm took a controlling interest in Annie's, Inc., the organic food products company, in 2002, and which just took it public. With the ticker symbol, obviously, BNNY.
Our kids only ever eat Annie's, and I've always been impressed at how the name Bunny Pasta helps lodge it so successfully into kids'--and parents'--brains. Pure branding magic. It really makes it feel like a generational shift from Mac & Cheese, which has to have Kraft nervous. [Actually, it does, and the company's hilarious social media campaigns to make Miracle Whip hip by infiltrating the vernacular.]
Not sure I feel the salad dressing just yet, but I guess Bunny Lettuce was on the Marketing and Chief Mom Officer's next slide.