Since I don't watch Oprah and I didn't read the big NYT article about picky eaters, I have to get my Jessica Seinfeld cookbook news from Gawker. And it sounds completely ridiculous. No one but the housekeeper should have to cook vegetables for hours, then puree them, and then secretly bake them into things the kid will reliably eat--like cake. This woman actually recommends making a chocolate cake from beets.
But everyone knows you don't eat beets because they're in the cake. You eat beets because they turn your pee red. I'd rather kill an afternoon trying to make my grandmother's pickled beets than bake some nasty-sounding beetcake.
And as for kid-friendly form factors for feeding kids vegetables, I have three words for you: _____ Booty, ______ Chip, and _____adilla. Actually, that's 2.5 words.
If Oprah calls, tell her I'm busy.