The newly redesigned VW Touran is a Golf-based 5- or 7-seat mini-MPV that's been getting great reviews in Europe. But since no one in Malibu drives such a thing, VW's execs know there's no market in the US, so don't bother throwing your V W gang signs any time soon. [Besides, everyone's too busy buying Mazda5's.]
No, America doesn't want small, high-mileage cars that perform well and have incredible space usage without looking like crap. We just want funny commercials for such rides. And on this front, at least, the VW Touran does not disappoint.
In the first two dad-related ads, the Touran is the prize at the end of the Roller Coaster Of Life. The tagline, seriously: "Finally. It's great to be a dad." [via adrants]
But my favorite is the dude with half a dozen pregnancy tests in his nightstand drawer, whose morning-after banter involves phrases like "What, it's forbidden to have a kid?" and something about having sex like rabbits. The tagline: "you don't need kids to drive a Touran."
Along that line, the third ad is from Creepyville, a bizarrely American-looking suburb of
Brussels Berlin, I guess, where a nosy neighbor and her rugrats welcome the new Touran drivers to the neighborhood. The whole thing couldn't be lamer stereotyping if she were wearing blackface. If it were an Ikea commercial, that Touran, too, would be hauling kids' furniture.