I heartily endorse this event and/or product.
Which turn out to be Goldie Blox building toys and books. How are these? Would boys like these? [amazon]
A COUPLE OF DAYS LATER UPDATE: WTF you have got to be kidding me, apparently the Beastie Boys have sent a cease & desist to GoldieBlox, claiming copyright infringement for the rewritten version of "Girls." The startup has filed a lawsuit seeking declaratory relief, basically a pre-emptive court ruling that their remake of the song is fair use. The Hollywood Reporter article makes the entire thing about parody, which, sure, but parody is not the only case for fair use. I'd think that a solid criticism argument could be made here; GoldieBlox has used the Beastie Boys' sexist anthem precisely because it's a sexist anthem of this generation of parents, and they've flipped it completely. It's now a song about empowerment and equality, not the stupid stereotype antics of the original. The criticism is only stronger because of the form, and the recognizability of the song.
And actually, that's what GoldieBlox is arguing in their suit:
GoldieBloxcreated its parody video specifically to comment on the Beastie Boys song, and to further the company's goal to break down gender stereotypes and to encourage young girls to engage inactivities that challenge their intellect, particularly in the fields of science, technology,engineering and math. The GoldieBlox Girls Parody Video has gone viral on the Internet, and has been recognized by the press and the public as a parody and criticism of the original song. [emphasis added]
In any case, it takes a lot of corporate balls for Universal Music et al to file a copyright infringement claim on behalf of a band whose career was founded on sampling. I say bring it. [And follow Andy Baio, who knows his way around fair use conflicts, for updates.]
UPDATE well, the ambiguity mentioned in the comments is gone, and ccer is right: the Beastie Boys' complaint to Goldieblox is over the use of their music in a commercial, which they have long opposed. So what remains is the determination of a commercial as fair use, which is why Goldieblox is pursuing an affirmative court decision. Or as the Beastie Boys put it in their letter, now published at NYT,
When we tried to simply ask how and why our song "Girls" had been used in your ad without our permission, YOU sued US.So now a judge will decide if what Goldieblox has made is, in fact, still their song.
When you're trying to market toys to progressive Gen-X parents, it's always a good idea to antagonize the Beastie Boys.— Gabriel Roth (@gabrielroth) November 26, 2013