I go away for a couple of days, and what happens? DT gets comment spammed into the ground by some broke-ass fad toy pushers and their gumball machine-sized, Walmart-optimized, designed-by-the-Chinese-factory, mommyblogger-astoturfed, collect'em all! Pieces of rubbery crap.
I'm talking about Squinkies.
Now I don't think mombloggers could have stopped these little pieces of junk, whose sole purpose is to train 4-yos to shop compulsively; they're the big box retail equivalent of candy cigarettes.
But the free samplin', junkets for product reviewin' culture of momblogs is definitely implicated. There are enough mombloggers now, from a broad enough demographic and geographic spread, that it acts as a kind of statistically significant consumer sample, which comes equipped with a built-in, credible-seeming, PR dissemination network.
"Mommy bloggers are incredibly powerful," said Ms. (Laura) Phillips (SVP, Toys & Seasonal Merchandise) of Wal-Mart, in part because they explain to their readers what a toy does or what age it's appropriate for. "Just getting customers aware of what they are, how do they work, what do I do with them" is quite helpful, Ms. Phillips said.Whatever. This is what we are, America. We have the retailers and toys and momblogs we deserve. And dadblogs get the spam.