June 22, 2012

Everyone In Threadless

gap_threadless_popup.jpg

It's funny, until the moment I found out about it, I would have sworn that Gap and Threadless are at diametrically opposite ends of the fashion spectrum. But now that I see their collaboration--exclusive collections of Threadless artist t-shirts sold in Gap in-store displays, pop-up shops, and online, along with Gap-specific competitions--I realize they really are in the exact same t-shirt moving business.

And in the case of little kids, the bodysuit moving business.

So it's all good! Yeah artists receiving attention and small lump sums for their designs!

Gap X Threadless Spring 2012 Collection, toddler T's and bodysuits, $23 [gap via publicists]
Check out the Threadless Gap Pop-Up Shop [threadless blog]

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