Bugaboo announced yesterday that the company is joining Project (RED), the big save-a-life-through-shopping program whereby companies create campaigns and products to raise money and awareness for the fight against HIV/AIDS and other global health crises.
To their credit, Bugaboo is actually the first (RED) participant company to pledge a portion of its total revenues [1%] to The Global Fund to Fight AIDS, Tuberculosis & Malaria.
So if you want to make sure your $10 goes to support health programs for women and children in a half dozen developing African nations, you should wait and buy your Bugaboo products after October 1st.
And just in case you're wondering what else you can do, Bugaboo helpfully suggests buying something nice from the (RED) Special Collection, several pieces of which appear to have an awareness-enhancing slogan of some kind on the canopy.
I'd train my expertly drawn magnifying glass on them in the tiny press release photo [below], but I was too busy trying to get a closer look at the "unique black matte frame" on that denim (RED) Cameleon.
"Bugaboo Announces Partnership with (RED)" [bugaboo press release]