December 1, 2009

Customi(ZED) James Frey Bugaboo (RED) To Be eBa(YED)

bugaboo_red_james_frey.jpg

I think this is going to be a week of stroller insanity, starting right. now.

Bugaboo announced a couple of months ago that they were joining (RED), the giant, corporate fundraising effort to fight AIDS in Africa. As part of the effort, they invited the author/artist/collector/dad James Frey to customize a (RED) edition Cameleon stroller, which is being sold on eBay, with the proceeds going to (RED).

Frey turned the Cameleon fabric into a field of free-floating, hand-painted letters in various typefaces and colors. It resembles nothing so much as an ancient kaballistic sky alphabet, in which sages constructed prophetic words out of ever-shifting constellations of Hebrew letters written in the stars. That, or all the magnetic letters on the fridge.

hebrew_sky_alphabet_airform.jpg

Either way, it looks pretty sweet. If you're in Miami this week, the Frey Cameleon will be on display at Genius Jones [the big one, I'm guessing, in the Design District.] So go check it out.

Bid on the James Frey-customized Bugaboo (RED) [ebay.com/bugaboo, image via publicist]
See the Bug at Genius Jones through Dec. 6 [geniusjones]
Celestial Alphabet Event [airform archives]

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