The magazine, book publishing and TV show didn't work out, so ex-New Yorker editor [seems so long ago] Tina Brown launches a website, The Daily Beast, which "sees itself as a must-read for hipsters in news, politics and pop culture."
And what are the hipsters talking about these days [when they're not talking about the entire hipster concept feeling like it's at least a year and a half past its expiration date, that is?] Why, they're talking about naming babies, of course. And so the Beast commissions the perfectly titled article: "10 Ways to Avoid Hipster Baby Names." Sweet! Servicey, but counterintuitive! And who better to write it than an actual hipster parent?
Whoops, not a rhetorical question. The answer is Pamela Redmond Satran, co-author of the Boomer era baby naming bible, Beyond Jennifer & Jason--and also The Baby Name Bible, released last year, and the co-founder of Nameberry, a baby name website that just launched the other day. In other words, she's one of the overlords of the Baby Naming Industrial Complex. Still, she does have experience:
Why do parents who are trying so hard to move ahead of the crowd end up simply jumping off a groovier bridge?Mhmm. I will assume, on behalf of all the great style-unwashed, that it's a pure coincidence that Safran's newly revised book is called Beyond Ava & Aiden, due next spring from St. Martin's Press.
Maybe it's because the only thing a hipster hates more than being seen as a hipster is not being seen as a hipster. So hipster parents know enough to bypass the too-popular Avas and Aidens favored by the great style unwashed, but they're afraid to venture into uncharted territory in search of names that might turn out to be uncool in some other even-more-mortifying way.
The result: Every other Bugabooed baby in Brooklyn and Venice Beach is named Ruby or Oscar, Matilda or Hugo.