Because they don't have Target in the UK, the task of knocking off the innovative kids products of young start-ups falls to the local industry giant, Mamas and Papas. In this case, the Bloom Fresco high chair seems to have been the inspiration for M&P's remarkably similar rotating, height-adjusting, pod-looking, new high-tech high chair, the Loop.
I guess when you're the biggest baby retail chain in the UK and Ireland, and you have make-or-break control of the point of sale for new gear, it's only natural that you use your position to benefit your own in-house brand. Maybe when M&P rips your design off, it's a sign of success; Bloom should be thanking them for the honor. Or the honour. Better put that Stylewood muffin basket in the post soon, Bloom!
Mamas and Papas Loop high chair, £250 [mamasandpapas.co.uk, via dt reader danielle]
Bloom Fresco high chair, winner, 2006 Kind+Jugend Innovation Award, £240 [bloombaby]