Or should I say Duh?
I can't believe it's taken me this long to connect the dots. I swear I'd written about Stephen Procter's fold-flat baby furniture and stroller when he debuted it at Milano in 2007. I mean, I totally remember thinking that flat picture-framey stroller was crazy, and that it was pretty unusual for a company to make both changing tables and plexiglass church podiums [podia?].
But then even in March, when I misreported Bloom's involvement with Natalie Keville's petal-shaped EVA foam bassinet prototype--they are in on it, I said they weren't--and Jenn corrected me and mentioned that Bloom was working on "Stephen Procter's line" too, I still didn't get it.
Not even when I saw Bloom's new Dina high chair and Alma bassinet at ICFF in May.
So yeah, Stephen Procter every bit of it. Clearly, I can't get a bloomin' thing right about Bloom. Though I totally called it on the Stylewood = plywood thing.