Note to recent graduates of industrial design programs: When you present a concept for a co-sleeper/bassinet made from molded EVA foam and molded ply, check to see that the name is not already being used by an existing baby gear company. Doing so creates confusion about a product that, however nice-looking, is not likely to come to market, and you end up not getting credit for it anyway.
That said, the multi-position Bloom bassinet concept by Natalie Keville is pretty cool; the issues of a co-sleeper that still requires lifting a kid out of the bassinet and not tipping over when the first breeze blows from the right are not insurmountable; and the idea of using EVA foam for more furniture is intriguing. Fire up your Photoshop, Ms. Keville, there's still work to be done!
[update: please regard my smart alecky nonsense above. According to Jenn, this bassinet IS under development with Bloom, that Bloom. If I'd have gone to ABC last year, I'd have known that. ]