You don't have to be Japanese to know that putting little eyes on something makes it exponentially cuter, but it helps. That's part, but not all, of the kawaii genius behind the Dapipa Creature Bags, designed by Kamakura-based design studio Seto [formerly 9brand] for Dad-Way, the Yokohama retailer that's been making childrearing more fun for dads since 1992. Wait, WHAT?

That's right, there's a dad store in Yokohama. And they sell dad-friendly baby gear and toys and clothes. [Granted, a lot of brands look a lot like what the "mom stores" carry. Think on that for a while.] And they have their own lines of products, too. Like Dapipa, which is basically an entire family of bags in various sizes and shapes, some more animal than others, for the entire family. They hold diapers, bottles, and whatnots in some configuration of your choosing. ["Create your own ecosystem," which is another way of saying, "Collect'em all!"]

And they're only for sale in Japan. And on Amazon Japan, which should ship to the US, no problem. [At least it doesn't say it's only for in-country delivery, so there's hope.]

See all the Dapipa bags and doodads on Amazon JP [amazon.co.jp]
Or separately: Dapipa tote bag, 9,240 yen
Dapipa mamma bag, about 30cm sq, 6,090 yen
Dapipa sol bag, about 20cm sq, 5,040 yen
Dapipa bottle bag, 2,730 yen
Dapipa bebe bag, 1,890 yen
Seto's site is mostly in English [9brand.com via dt reader goemon
But Dad-Way is all Japanese. [dadway.com]
They also sell pet stuff. Go figure. [dadway-onlineshop.com]