On the left, the logo for the enigmatic new apartment building going up on the northern edge of Tribeca. The building name: Truffles, as in, "hard to find" and "expensive," I guess. On the right, the Bugaboo logo, which already has a significant presence on the rolling stock in the neighborhood.
Considering the numerous references on Curbed to the, uh, "mobbed up" nature of the building, Bugaboo's best move may be to graciously accept the flattery. Maybe send along a box of muffins, but definitely leave the lawyers out of this one.