I'm looking into this, and haven't seen it reported anywhere else yet, but I hear eStyle, inc., the parent company of babystyle, cadeau, and kidstyle, filed for bankruptcy protection today.
Stay tuned. [here, I guess because it's been 36 hours since the company filed, and Daddy Types is the only place that seems to have the story. Ah wait, chapter11blog has two auto-generated sentences.]
update a few minutes later, after reviewing some of the filings with the US Bankruptcy Court, Central Calif. District:
The filing actually was yesterday, 3/19, and the first hearing is tomorrow, 3/21.
It looks like the company is feeling the pinch of too-rapid expansion of their retail stores, combined with worse-than-expected mall performance in a few of their locations. They're implementing a reorganization and seeking immediate relief by closing six of their 23 store locations--five babystyle stores, and the Cadeau store on Melrose--and holding liquidation sales of those stores' inventories within five weeks. [Seasonal merchandise, and all.] The bankruptcy filing is part of an attempt to overturn restrictions in some store leases against holding store closing/liquidation sales.
In addition, the filing states:
Details on the locations of the proposed store closings after the jump:
In addition to the online and catalog business, eStyle currently has 21 babystyle stores, and two Cadeau maternity stores [which my wife absolutely loves. The original New York store was the main source of most of her maternity wardrobes for both kids so far; though she didn't use the term "lack of consistent merchandise direction," she did mention that she wasn't feeling either the Cadeau online stuff, or the mix of Cadeau and babystyle in the store this time around. But that's more of a sidebar.]
Anyway, the Ch. 11 filing asks for emergency permission to close 6 stores and conduct liquidation sales of those stores' inventories within the next five weeks, to maximize the value of seasonal merchandise. The stores slated for closing are:
For people in the unprofitable cities, I see some great deals on some strollers and floor models coming soon.