All the flushable diapers and organic crib sheets in the world will never be able to make up for the sheer amount of paper waste produced for a trade show. I have easily 25 lbs of press kits and news releases and brochures and catalogues.
And except for the cool, new diaper bag company, O Yikes!, who put out a press DVD--with a small liner note-sized brochure--everyone wrapped their packets in a dizzying array of folders. But even as I marvelled at the pointlessness of it all, I caught myself thinking the "just a press release" and "small brochure" folks were schmucks who missed the ball. So go figure.
Anyway, I've brought a pile of material to post about, so stay tuned over the next couple of days.
And while you're waiting, please note the following stroller-related bullet points: