All it takes is a bankruptcy and a dream!
I really don't even know where to start with the NY Times' look at Maclaren's "Objects of Design," their 'premium' collection of midrange strollers upholstered in someone else's logo fabric. And this time [sic again, because it's been months] it's BMW.
Which sent me back to read the original post from last fall about BMW's licensing deal with Maclaren, WHICH OH BOY, was that an angry post. So harsh. Still, if missing out on this kind of puffery is the price DT pays for actually reporting news about a baby gear company, so be it.
And anyway, Maclaren's glow is back, and all is well with the world. It's especially sweet to see the trend piece symmetry, where luxury car brands BMW and Aston Martin have paired up with multiply bankrupt Maclaren and once-bankrupt zombie brand Silver Cross, respectively. And this is what the Royals are supposedly going to be driving. Is the entire point for this story right now. The Times was dying to do a Prince George stroller piece and needed a hook. Fine.
I do have to call attention to this line, though:
Informal sidewalk surveys in Brooklyn neighborhoods thick with young parents revealed an abundance of hot brands and models like the Uppababy Vista or the all-terrain Bugaboo Buffalo.Because, what? The Buffalo isn't even out yet in the US. Is it so irresistible that Brooklyn parents have imported "an abundance" of Buffalos on the grey market? That sounds like datapoint shenanigans to me, even for an "informal" survey.
Or what if Maclaren's BMW edition stroller was somehow less popular than a Bugaboo that is not even available yet? Now that'd be harsh.
'Baby BMW' Takes On an Entirely New Meaning [nyt]
Coming to the US in/after Fall 2013: the Bugaboo Buffalo [bugaboo.com]
Previously, and still waiting for the Maclaren BP stroller: The Ultimate Strolling Machine: BMW Licenses Self to Maclaren
If you DO want a Maclaren BMW Buggy, I'd go with black or silver [amazon]