A group with a lot of work ahead of it, The Campaign for a Commercial-Free Childhood, has filed a complaint with the FTC which seeks to stop Baby Einstein and Brainy Baby from making any actual educational or developmental claims about their baby videos. They're also seeking to require the videos to carry a cigarette-style warning label containing the American Academy of Pediatrics' recommendation that children should not watch television before the age of 2.
The companies' response: It's not television, it's videos. Seriously.
"Dennis Fedoruk, the founder and president of Brainy Baby, said the company does not make any educational claims and 'does not promise parents their children will be Harvard graduates.'" Just that they'll get in.
Videomakers Baby Couch Potato! and Mommy Needz A Break, LLC are not mentioned in the lawsuit.