A Harvard Medical School study of almost 900 kids ages 0-3 found that watching television and baby-targeted DVDs did not, in fact, promote learning or brain development. Even though 6 mo kids in the study were averaging nearly an hour/day of TV time--the average climbed to 1.4 hrs/day by age 2--the box gave these littlest zombies no developmental benefit at all.
So you might think that a company like Baby Einstein, which spawned an entire educational baby video industry with their claims about synaptic enhancement and brain stimulation and early language and cultural literacy and whatnot, would be upset about a Harvard study that proves they were totally just making that shit up.
And clearly, you got your marketing degree from a state school. Just like the pitches about promoting screen & computer literacy and about facilitating quality interactive time, the amorphous intellectual benefits promised by Baby Einstein & co. are only meant to help "make parents not feel guilty about an electronic baby sitter," as the study's co-author Dr. Michael Rich put it.
Doctors, researchers, and activists have undermined nearly 15 years of Baby Einstein's "glass half full, gotta fill your kid's mental glass!" marketing, but that's ok! Because the glass half empty approach works fine, too! Or as Baby Einstein GM Susan McLain put it to CNN, Harvard has proved that ""screen time is not harmful for baby and infants."
Study: Want a smart baby? TV's not going to help [cnn via dt reader jj daddy-o]
Disclosure: I used to work for Baby Einstein's parent company, Disney.