UK baby giant Mamas & Papas is both a retailer and a product company, and though they were founded by parents 25 years ago who couldn't find well-designed, high-quality baby gear then [What is this, people, just the latest incarnation of The Matrix?], their stuff looks pretty mainstream and conventional.
And actually, if you strip away the footmuff with the giant handprint or the Japanese T-shirt-sounding slogan ["I want chocolate and a toy."]--and the cartoon owl in the corner waving "Pic me. Pic me." in a slightly redrum-redrummy voice--the Ziko Frankie stroller is a pretty conventional stroller.
Launched in August, the Mamas & Papas private label brand looks comparable to--almost cloned, even--the Maclaren Techno, with an umbrella-style aluminum frame and fully reclining padded seat. With upgraded hardware, more concept-y colors ["mushy peas, bubblegum, liquorice"], a color-coordinated manpurse, and the edgy branding, It's like a Maclaren with a metrosexual makeover.
And if that floats your boat, then listen to the owl and pick one for ¬£150 [ziko.com via dt reader james]