A little while back, someone asked me why I was shilling so hard for Gerber Onesies ® on Daddy Types, when there were better brands out there with finer fabric, better fit, etc.
Oh, but there aren't, I replied. Gerber Onesies ® are not only the best Onesies ® on the market, they're the only Onesies ®. Everything else is just a bodysuit, a jumper, a one-piece, or some other pale imitation of a Onesie ®, which has been a Gerber trademark for decades.
At least that's what the lawyers for Gerber wrote to tell me when they thought I was trying to dilute their trademarks. So I went through every mention of Onesies ® and put thorough explanations.