August 31, 2009

New & Improved Hooter Hiders, Now With More Boning!

This just in from the DT Mommy Mailbag:

Hey Greg - my client Bebe au Lait is introducing a really fun new collection of nursing covers for Winter/Holiday ~there are six new styles in the group which is part of their newly relaunched and whimsically named Hooter Hiders collection.

These come packaged in a lovely dust pouch, are made of a soft but durable 100% cotton and feature subtle ruffling around the neck and hemlines; a little bit of boning around the neck so that eye contact can easily be made with baby; and a convenient pocket.

First off, I know I'm out of touch, but is "whimsically" now one of those words like "gay" and "colored" that means something completely different from what it used to mean?

And call me old-fashioned, but I've always been one of those guys who thought there's just no way to improve on a Hooter Hider. Not subtle ruffling, not mariposa fabrics, not lifting your logotype from the Beverly Hills Hotel, nothing. Obviously, I had not considered the unrivaled fun that comes with a little bit of boning around the neck. I was wrong, and I apologize.


Watch your DVD player in broad daylight!

Bebe au Lait & Hooter Hiders - Nursing Covers for Chic Mothers [ via publicist]


"Hooter Hiders" worst product name not for the porn industry ever. No way would I get caught wearing something with that label on it. I never was one for massive cover ups while breastfeeding though anyway.

Not even gonna ask what the pocket is for.

Oh have a sense of humor already! These look really cute actually. My sister in law has one of the Bebe au Lait covers that she loves.

I love the name, cracks me up every time I hear it. My wife uses one, but I think she went with another brand. We still call it the hooter hider though. I'm sure those improvements really enhance the experience for baby. I'd feel better about drinking with ruffles.

Oh the irony of making something to cover up a natural activity that shouts "Hey, I'm nursing over here! Don't Look!"
Just grab a cloth, toss it over your shoulder and get on with it already -- no one notices unless you make a big whimsical deal out of it.

You know what covers your nipple while you are breastfeeding? The kid's face.

Ha, Melissa! I'm not going to buy anything that refers to breasts as "hooters", and I certainly don't think of that word as whimsical. It reminds me of Al Bundy saying, "Hooters, hooters, yum, yum, yum!", which does make me laugh, betraying my trailer park roots.

And I agree with Christina - I attracted a lot less attention when I just stuck the kid under my t-shirt than when I was self-conscious about hiding myself.

I just got one of the bebe au lait covers and I really like it - this is my 3rd kid, third time BFing, and the first time I feel comfortable nursing anywhere, anytime, outside the house. I wish I could just pull up my T-shirt, but I am to say the least, very well endowed, especially now, and there is really no way to be subtle, especially while concentrating on my 3 and 1 yr old kids at the same time as the baby...

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