As recently as 2012, when they were still in the middle of a long, cupless losing streak, Arsenal was so desperate to keep its fans happy that they'd send the team mascot Gunnersaurus out on playdates with largely immobile children.
And if you pay the fee and register your newborn child with the marketing database, s/he will receive an Arsenal Junior Gunner car hanger and a small stuffed Gunnersaurus.
Gunnersaurus was apparently designed by this guy when he was 11 years old, a fact which, if true, kind of saves the whole thing for me.
Gunnersaurus welcomes new Highbury arrival [arsenal via @thesportsfox]
A Salute to an Arsenal Legend [telegraph.co.uk]
