1952: 'Win the weight of your baby in tripe!' pic.twitter.com/cqR6k4lsMz via @Colvinius #austerity
— Hari Kunzru (@harikunzru) October 28, 2014
Not everything was better in the old days. Take parody book marketing campaigns, for instance.
"The Tripe Council was originally known as The Tripe Industry Development Council and, briefly, the British Tripe Council." [tripemarketingboard.co.uk]