Maybe it's the MBA geek in me, but man, I love it when industry consultants talk shop, like in this Chicago Tribune article about supermarkets and consumer product conglomerates finally noticing that men do half the grocery shopping:
"The mindset has been that she shops, she really knows every inch of the store, she is really organized, has a list, is in a huge hurry," Calpino said. "We talk to a lot of these millennial guys about shopping, and the biggest headline is they're not as structured, not as hurried, much more experimental, more adventurous."Of course,that'd make Proctor & Gamble's idea of consolidating all their men's cosmetics into "man aisles" the "hunter mindset" equivalent of shooting fish in a barrel. Maybe if their entire marketing and store design strategy hadn't been entirely oriented towards women in the first place, they wouldn't need to cobble together millennial-safe manshops.
Hahn-Griffiths said men are less likely to ask for help finding an item but more likely to make a second sweep through the store, in case they've missed something.
"It's part of the hunter mindset," he said. "When you're a hunter, you're more likely to move from place to place and recircle areas you might have missed."
Here's a protip for you marketers out there: you let me know which grocery store is running the Diet Coke 2L/$1 promotion each week, and I will impulse shop there. BOOM. DONE.