Holy crap, people! You think there could actually be a Porsche Design stroller hitting the streets and I haven't heard about it? I've got freakin' web alerts set up for this kind of thing! [At least I do now.]
And yet it's too late. The 911's out of the barn, at least according to Child Mode®, heard about the "Porsche Design P'4911" from actual design blog Yanko Design. Which, sidebar, Judge Ito, I think we know the difference between Porsche and Porsche Design, right? Pens & sunglasses vs Caymans and Cayennes? Titanium watches vs. 911s? OK, maybe that's the confusing part, since Porsche Design's founder F.A. Porsche is the grandson of the Porsche car company founder, and the designer of the original 911, before the family dealt itself out of management for a generation. And in 2003, Porsche Design merged back with Porsche AG as a separate Porsche Design Group subsidiary, majority-owned by the automaker, with F.A. retaining a 13% stake. So Porsche Design is way more Porsche than it used to be, but it still is not Porsche Porsche, got it?
Anyway, for a design firm, Yanko does not seem too concerned with the distinction:
The Porsche Design P'4911 blends a unique mix of materials such as carbon fiber, aluminum, leather, ball-bearing wheels, into this tough looking design that is, to say the least, quite masculine (man growl). The minimal design folds compact enough to fit into the trunk of any Porsche.Alright, now we're moving into Daddy Types territory. As it happens, I've been covering the "strollers that fit in the trunk of any Porsche" beat for six+ years now, and this:
is total bullshit. At best, it's fitting half a stroller in the trunk of any Porsche, and it's only a rendering at that. Where's the kid supposed to go, on top? Or is that stroller seat also a fully functioning car seat? Because Porsche or no, that'd be the killer app right there. I mean, sure, the Orbit Baby System has completely reinvented a superior stroll/ercar seat solution, but it still can't fit in the back seat of any Porsche. Not even of any Porsche with back seats.
I smell a design study. Well, designer Dawid Dawod? Please explain your prod--oh, I see, you just graduated from design school in Sweden, and the "Porsche Design P'7411" [not P'9411] was your class project last semester? And so you set out to "understand what Porsche Design stands for as a brand" and to create "The Ultimate Porsche baby stroller for men," because you wondered "Why is it that in most cases only women take their children out on a trip to the park?"
Do you actually live in Sweden? The involved dad nirvana of the developed world? Where dads take more paid parental leave than anywhere else on earth? And where parents park their kids in strollers on the street year-round while they do every possible activity but walk in the park?
At least we're getting somewhere now. This is not a product. It's not even a prototype. It's a class project, done in "cooperation with Porsche Design" and Dawod's design school.
"All mechanical solutions were accurately tested using Lego Techinics."
And the original concept was a luxurious stroller that was small enough to carry on a plane. And "Throughout the ideation process it was found that lots of necessary functions and solutions had to get compromised away due to this idea." To which I say, no shit, Sherlock. Please let me know the registrar's contact info, because I and every parent who's ever gate-checked a stroller would like to pick up our Swedish BA in industrial design.
Now let's get to the subject of the design itself, especially those distinctive wheels. Which eagle-eyed DT reader Melanie recognized from somewhere--oh, yes, they were one of the most eye-popping features on the Ljus Krön, a prototype, axle-less stroller by Christian Rancati introduced at the 2008 Kind + Jugend trade show.
Welcome to the university of life, my friend.
P'4911 Porsche Baby Stroller: Details & Photos On The New Luxurious Design [childmode.com via dt reader melanie]
All errors can be traced back to: Porsche Baby!! [yankodesign]