Hamlet drives a Volvo XC70.via
240 or not 240, that is the question.
You know, it seems so apt, I was going to transform Hamlet's soliloquy into a lament for the end of the Volvo station wagon, and with it, once again, the death of the entire, noble, beknighted class.
But then the guy in Fortune spends the last 2/3 of the article pointing out how screwed up Volvo's strategy has been for like 11 years, and so it's not that they're actually killing station wagons, so much as stumbling around with mortal wounds they've inflicted upon themselves.
And so wagons/crossovers/MPVs, what's in a name? A wagon by any other name doth haul as sweet.
And anyway, no one really seems to read those things, and I'm not in the mood to wallow in Volvo's misfortunes.
Let's just say that Volvo wagons are shuffling off this North American coil, and in that sleep of death, what dreams may come is up to the new Chinese overlords at Geely. In other words, not my problem.
Death of a Suburban Staple | The Station Wagon [fortune via dt reader rolf]