November 3, 2010

What Happens In Vegas: The Swagger Wagon Supreme

swagger_wgn_autoblog.jpg

Mad family props to Toyota for trying to stretch the grating-but-attention-getting Swagger Wagon thing as far as it can go. And I mean that literally: they unveiled a Swagger Wagon Supreme at SEMA in Las Vegas, and it is a stretch Sienna full of family props.

Note how your mind focuses on the pair of giant nipples sticking out of that bag, and not on the Housing Bubble Granite counter; the protruding corners of the off-the-shelf mini-fridge; or the useless vitrines of random grandma vases.

swagger_wagon_int1.jpg

Note how scattering a few toys around and flipping the seat cushions to the colorful side distracts you from the horrible-for-everyone placement of the flatscreen and another huge cabinet--molded ply, but still--whose sole function seems to be providing a single, too-low cupholder and storage for exactly seven single-disc DVD cases. I mean, if they're going to be removable, shouldn't those cushions at least convert to booster seats?

swagger_wagon_toys.jpg

Now see it without the props:

swagger_wagon_no_toys.jpg

The effect is even more pronounced if you go to Autoblog and toggle through Toyota's press photo slideshow. Seeing identical shots, with and without the toys, lays bare the reality of the publicity stunt artifice this modded minivan represents.

Now don't get me wrong; I would love to see someone actually take his minivan to a custom shop and turn it into the sickest man van in the world. But if you do, pay attention to the details. Put some thought into how it works, not just how it looks. Or how it photographs. In other words, do the exact opposite of what Toyota has done with the Swagger Wagon Supreme.

Toyota brings some swagger to Sin City [autoblog via dt reader george]

7 Comments

Yes, this was so lame I didn't even send it along to you. I guess my evaluation as Mini/Manvan correspondent will go from "Meets Expectations" to "Needs Improvement".

You'd think for all the dough they dropped making this piece of crap, they could have paid for a decent interior designer.

It's just a little extra 'zing' to top off their rather grating ad campaign.

I can see their new slogan now:
Toyota- We skimped on your braking system so we could build THIS.

Is there any reason to consider stretching the Sienna for anything other than prom night? This thing needs to be reconfigured to fit 10-12 teenagers and then the props team can replace the diaper bag with a bottle of JD and the toys on the floor with a prom dress

I can't believe you didn't point out the hardwood floors. This is as badly designed as your average suburban front-drive-garage house on a postage stamp size lot a 2-hour commute from work. Needless to say I don't drive a minivan, or live in that house either.

I think you mean "synthetic hardwood-LIKE floors". This fits right in with the mini-mansion-idiot-suburban "dream home" complete with radioactive granite counter tops and F'n HUGE SUV in the driveway, complete with one fat white person in it (they are both on the phone and drinking a $5 Latte, btw).

This is a tough crowd; I think we may have to post more of these.

These comments seem to confirm my theory that the readership of this site is skewed to those of us who would rather raise our kids in the city than the suburbs... loving the anti-McMansion vitriol in this post and the comments.

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