Swedish design duo Charlotte Ryberg and Johanna Strand have created this, the Watchawant, a prototype of a two-kid, ride-on furniture-toy. The body is elegantly curved modern ply--and the ears, handles, and tail is a continuous bullwhip of leather-wrapped rope, with a turned wood buttplug for a tail.
So much for my 2010 Master Marketing Plan to get more "As Seen On Daddy Types!" links from manufacturers.
Watchawant [kidsmodern]