Rob Walker writes about ThinkGeek's awesome Tauntaun sleeping bag for the NY Times Magazine. I guess sometimes being blatantly targeted for your own childhood memories isn't so bad after all:
The actual bag is adult-size. Parents, Liotta says, are the real audience for what looks like a kids' product; children are into the Clone Wars era of "Star Wars" movies and don't know what a Tauntaun is. Only one child in a ThinkGeek promo video that re-enacts the scene had even heard of "The Empire Strikes Back." "It's going to be the parent saying, 'You need this, because this is really awesome,' " Liotta says. " 'And, by the way, "Empire Strikes Back" is the best Star Wars movie, ever.' "Sleeping Gag [nyt]
I saw that in Gameinformer magazine! Thought it was so cool :-)