"I just saw the bestest thing ever on TV, and it's only $19.95!"
When the kid comes bouncing in to tell me this, barely able to control her excitement, a lot of thoughts pile up in my mind: we certainly managed to protect her from rampant consumerism. Until now, anyway. And now she's a defenseless deer in the marketers' headlights. We have failed her. Kid really needs to see more commercials. I'm sure PBS Sprout will be happy to help with this important educational milestone.
In case you're wondering, "it" also "makes 18 brownies!" and "we have to get one!"