As happens so often here at Daddy Types, I recently received an unsolicited press packet about a revelatory, new baby product being prepared for the market. At the bottom of the email, however, was this restriction which, when asked about it, the publicist described as a "gentleman's agreement":
As you are the very first in the world to receive this press pack, we would like to let you know that there is an embargo for trade publications until July/August issues and consumer publications and web platforms until September issues. Please let our team know your intended publication date so we are able to help with your deadlines.Now I'm not going to pretend to be naive about either the practice of embargoes or the process of traditional publishing, and yes, in its own way, I suppose it's an honor even to be asked.
But while I have plenty of issues, none of them are dated, and even if "web platforms" weren't shunted to the end of the "you may write about us now" line, I would not agree to letting a subject control the editorial decisions of what, when--or if--something gets covered on DT.
I love to get tips, and if any of you papas and mamas have new products you'd think the Daddy Types crowd would be interested in, go right ahead. But as a gentleman, I must tell you upfront that I will not abide by an embargo. So please time your "leaks" accordingly.