So you leave the office Friday from your job as the account exec of the Motrin online account, and you think things are going fine.
Then you get in Monday to find out that a mob of Twittering mombloggers has called for your termination because the Motrin.com webisode you guys made where the mom complained that all this "trendy" babywearing was killing her back? Not. Funny.
And now your client is forced to send out a mass apology email where she's forced to use her own kids as a human shield:
I am the Vice President of Marketing for McNeil Consumer Healthcare. I have responsibility for the Motrin Brand, and am responding to concerns about recent advertising on our website. I am, myself, a mom of 3 daughters.I suggest you grab all the free product you can while you can. You'll have plenty of time to dwell on the hippie vs. hipster paradox later.
We certainly did not mean to offend moms through our advertising...
Meanwhile, there's not a single mention of dads anywhere as the Twit's hitting the fan across the entire country. What were they doing about it? It was the weekend, so I assume they were all taking the kids to McDonald's for hotcakes and sausage.
update: alright, here's the clip. "Mocks" might be a bit of an exaggeration, but I agree it was offensive, if only for using the words "bod" and "toootally" in unironic ways.
Moms and Motrin [nyt's parenting [sic] blog, via dt reader dt]