Station wagons weren't always considered hopelessly lame and unmarketable. They're certainly cool enough for Car & Driver's legendary Boss Wagon project series, for example. Seems that the magazine's editors would pick an otherwise sedate station wagon or van and then crossbreed it with a sportier sibling to produce, well, the kind of boss wagon that the manufacturers could have produced themselves, if they only had the stones.
Sounds like a lot of thought-provoking, gearheady fun. Which is obviously why the magazine has bailed on it for the last thirty years. The latest one I can find, Boss Wagon III, was a tweaked out mashup of a Volvo 240 wagon and the Volvo 242GT, and that was in 1977. Now they're transplanting the guts of a wrecked Mazdaspeed 3 into a Mazda 5, but it's only Boss Wagon VI. It just don't add up!
C/D Boss Wagon VI Mazdaspeed 5 Contest via dt minivan correspondent jj daddy-o]
That Volvo 242 Boss Wagon evokes fond memories in one station wagon-loving autowriter [automobilemag.com]