Fathead Commercials Geared Towards the Lady of the House and Home Décor MarketI know I'll probably regret it later, but for now, the answer is yes. Yes, publicists, if you send me a press release that touts the awesome momness of your otherwise non-gendered product, I am more likely to post about it, even if it's something as lame as giant vinyl stickers of ubiquitous, corporate movie characters. Seriously, if I really wanted a lifesize Hannah Montana cutout hovering in my kid's room, I'd just steal it from in front of Club Libby Lu. Also, Fathead??
Livonia, MI. July 7, 2008- Fathead® , the number one sports and entertainment brand best-known for its officially licensed life-size images of pro athletes, favorite heroes, animated characters, team logo and helmet wall graphics, announces the launch of their new advertising spot geared toward female decision makers and family demographics. Fathead has targeted this influential female demo via TV before but this simple new spot is specific to them in its creative. In these challenging financial times, Fathead is using these spots to clearly show for less than $100, moms can transform a room without the expense and hassle of painting, wallpapering, or time-consuming decorating...
The vinyl momfest begins soon on Lifetime [duh] CMT, HGTV, and all over.
Content: Mom60RefRev2 [fathead.com via their publicist]