February 3, 2008

Boys And Their Station Wagon-Shaped Toys: Peugeot 407 SW Commercials

Just came across these commercials for the great-looking, full-sized Peugeot 407 SW [Station Wagon?], which I've never driven, but I'm predisposed to like because it looks sort of like one of my favorite cars, the Mercedes A-Class, all growed up. They passed us all the time on the autoroute, so they have some pickup.

It's not like the station wagon doesn't have to deal with a bit of Family Man stigma outside the US; and though Peugeot's 407 SW ads are about boys and their toys and their race car video games, they're also reaching beyond that. They are so mature.



Meanwhile, back in the US, I put the likelihood of this fight breaking out at the auto industry playground this week in Chicago at about 100%:

"Station wagon!"

"Am not!"

"Are too!"

"Am not!"

"Are too, to infinity!"

"Am not, to infinity plus one!"

Peugeot 407 SW: "Playtime Is Over" [youtube]
Peugeot 407 SW: "Les Jouets" [youtube]

Previously: VW Touran commercials: "Finally, it's great to be a dad [in Europe]"

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