Despite the impossibly desperate spinning of the Toyota marketing people, this is not one of those times.
Seriously, does Toyota's credibility take any kind of hit for pretending that the Venza wagon is not, in fact, a wagon? Or that it's not a crossover; and it's not an SUV; but that it's "completely different," "an all-new class"?
At the very least, the Cadillac SRX and the Ford Taurus X mean the Venza's not even the first in the "I swear it's not a station wagon" category.
2009 Toyota Venza marketing spins like a propeller [jalopnik]
Toyota Venza: Automotive giant claims to have created a new sector in the marketplace with the launch of its Venza crossover sedan. [msnbc]
3 Comments
hmm.. just as ugly as a Dodge Magnum. Why can't people just accept the fact that wagons are a necessary evil (unlike the Hummer)? One of the best cars I ever owned was a Volvo V70. I also loved our Prius with it's 44.7mpg goodness. But with three kids (2 are school-aged an carry an ungodly amount of sporting equipment) it go too cramped. So it was back to a Volvo. Toyota should just give up the marketing campaign and realize that the right market is out there... God knows the mini-van has evolved.
I keep on hearing rumors about a Prius wagon in the works. I'd have a hard time not buying that... unless Volvo finally started selling a diesel wagon in the US at the same time.
Why don't they call it "The Matrix: Reloaded"?
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