November 1, 2007

I've Been Through DWR On A Tori Folding Rocking Horse With No Name

tori_rocking_horse.jpg

The Tori folding rocking horse is by Plan Toys, which means it's made from sustainably harvested plantation rubberwood, and it's kind of modern. I'm still trying to figure out how it doesn't collapse mid-ride when the kid gives it a good tug on the handles.

I'm also trying to figure out how much it bugs that DWR almost never mentions the maker or company of the products they sell; as if their whole value proposition depends on keeping customers slightly in the dark on where their design is coming from. [It's not as if they just do that with rocking horses, either.]

And as soon as I've got that solved, I'll start looking into the mystery that is Plan Toys itself. It's great that the company's based in Thailand, and that they pioneered the ecofriendly rubberwood toy business, and that their stuff is appealingly contemporary. But researching around on the company itself and its origins turns up almost nothing at all. Amazing invisibility for such a prominent company.

So many mysteries from such a happy-looking toy.

Tori Rocking Horse by Plan Toys, $100 shipped at DWR [dwr via swissmiss]
Or get it for $65+shipping from Amazon & co [amazon]

Previously: DWR pretends Creative Playthings rocking horse is "anonymous" "folk art", knocks it off
Plan Toys, a "conscientious" toy co; though they still charge a "multiracial family doll tax" for mix-n-match

3 Comments

My daughter has this horse, and spontaneous collapse isn't an issue. I couldn't collapse it if I wanted to. And I have, on occasion, wanted to.

[one mystery down, two to go, thanks. -ed.]

My daughter has this horse too. There is a screw that holds it in place, and for the record it can handle an adult sitting on it.

I've noticed that thing about DWR, too. I've always assumed they're discreet about the manufacturers in many cases because they don't want people to know that you can usually get the same thing they're selling for less, elsewhere - and usually with more choices on colors, fabrics,etc. Of course, DWR's other selling point is that their items are frequently in stock, so you don't have to wait some ridiculous amount of time before receiving delivery like you do when ordering from places direct, like Knoll or Ligne Roset (I ordered something from Knoll in May and still haven't received it!). So they keep a limited selection for that reason.

[I once read the CEO make that explanation about the name, that "Within Reach" meant "available for delivery," not "affordable to non-bankers." -ed.]

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