They know from furniture in Sweden, but even with the IKEAfication of the world proceeding apace, it appears they hold back some of the best furniture ideas for the home market. And by "best," I mean "freakin' craziest." Like bassinets you hang over your own bed to facilitate mid-night rocking.

Here's how the Swedish parent inventors behind Knoppa pitch their fine-looking Red Flower Hanging Baby Cradle:

A comfortable cradle is an absolute essential for any baby and finding one that meets this requirement but is also gorgeous to look at is not an easy task. Fortunately, this hanging baby cradle scores on all fronts and also manages to ensure that your baby can sleep close to you at night since it can be hung over your bed.

If there is any grizzling in the night then a little push will start off a gentle rocking motion that could well help soothe your little one back into a blissful slumber. This should also means there is less need for bleary eyed walking around at night trying to soothe your baby back to sleep.

I'm not even going to get into the "absolute essentialism" of cradles and bassinets, but if you want to, fine.

I would like to hear more about this "grizzling," though. Is it anything like that bacchanal Swedes throw for themselves during the endless sunny nights of summer? Because I think there's an IKEA commercial about that. [warning: NSFK, contains hitting, spitting, playing with food, naughtiness]

Knoppa Red flower hanging baby cradle, £135, before the 17.5% VAT chop-off [nordickkids.co.uk via dt reader courtney]