A little while back, CBS's Early Show called, looking for one of the "new breed of dads" they could put on TV. He had to be:
Also, when the segment producer asks if the "Mr Mom" concept is outdated, he had to be able to keep his cool and not pick a 10-minute argument that began:
DAD: "You know, the only people I've ever heard reference Mr Mom are reporters. Or people who complain about a media story that hangs on an irrelevant, slapstick stereotype."I mellowed a bit, and the rest of the conversation was pleasant enough. But of course, I felt terrible afterwards. Everyone knows the guy who ruined Batman was Joel Schumacher.
PRODUCER: "Well, I think you're right, it's a stereotype that's not relevant any more and we want to--"
DAD: "But the only people who keep bringing it up are reporters and media. Ever. No one has mentioned it--ever--except in reference to a story on TV or in the media somewhere."
PRODUCER: "Well, I think it's an outdated stereotype that people--"
DAD: "But if it's irrelevant, why keep bringing it up? Do you ask every African American you interview if they think Little Black Sambo's outdated? No. For guys who become dads these days, Michael Keaton isn't Mr Mom; he's the guy who ruined Batman."
EXASPERATED PRODUCER LOOKING FOR AN OUT: "So if someone brings up the tired Mr Mom stereotype, dads these days get irritated by that?"
I planned to liveblog the segment this morning, but I was barely able to snap photos in time. Until the piece appears online, here's an admittedly incomplete reconstruction:
810: Holy crap, they actually started with Mr Mom. Also, HispaExpo??
0810: Gary works at home, mostly by typing very quietly, I hope. Hasn't ceded the entire home office [fight the good fight, dude!]
Not pictured here: nice screenshot of Freelance Dad [what, no URL in the captions?]. Also, bright toys arranged with suspiciously artful soft-focus in background of talking headshot.
0811: Chris, aka the Diaper Dude. Something about making a bag he wanted to use himself.
Not Pictured Here: Lots of product closeups, not a lot of full-body modeling. Confusingly artful diapers-eye-view shot from inside the bag. The Dude's sweet-looking warehouse space. Chris not looking stoned.
0811: Hello, whose bag is this? Why, it's Toland Grinnell, Conde Nast's favorite male artist [we've all blocked Plum Sykes' unfortunate Damien Loeb phase from our minds, Toland!] Toland makes bags-as-art, so diaper bags are a natural extension. Something about "this bag's all about you, too." Hmm.
Not Pictured Here: more Toland product shots, one that looks like a bait bag. [note to self: hire Toland's publicist.]
0812: Why, it's a strollerporn shot of Giggle. Hip, Hands-on Dads do love the gear! Quinny's are in stock, I see. That redesigned seat for the Buzz is not growing on me. 4-wheeled Zapp in stock, though. Also, no all-silver Breezy Canopies.
Not Pictured Here: the enthusiastic CEO of Giggle. Have they launched any hot, new diaper bag lines for dads lately, I wonder? [Note to self: maybe it's Giggle's publicist.]
0813: throw back to studio. "Women are smart" because they buy these dadthings in order to entice their lazyass husbands to change a diaper for once. Something about "we're bringing them around!" with "we" meaning "women." Also, things have changed in "25 years." All this talkin' 'bout "My Generation" turns out to be a Gen XY'ers explaining themselves to Baby Boomers. Kudos to The CBS Early Show for lasering in on the grandparent market.
UP NEXT: Did you know those email attachments actually are the pictures?
actual update: The segment's up at CBS [with non-functioning url's?] Rebel Dad has some choice commentary on it. Also, Toland and Mr. B got profiled in the Sept. issue of Conde Nast's Cookie Magazine? [note to
self entrepreneurs: forget the publicist, marry an editor at Conde Nast.]