As with so many things during World Breastfeeding Week, news stories about questionable formula marketing practices come in attention-getting pairs.
This time it's New York City's public hospital network, which announced that it would stop handing out free formula samples in their "Congratulations! You had a baby and joined the marketing databases of half a dozen consumer products companies!" gift bags.
Instead, reports The Wall Street Journal, the bags will include pro-breastfeeding items like, "among other things, a breast-milk bottle cooler and a baby T-shirt that says 'I eat at mom’s.'” [Huh. It wasn't word count that led the Journal to substitute "among other things" for "disposable nursing pads." I give it six months before Rupert Murdoch has them running a stipple portrait of LilyPadz spokesmodel Uma Thurman on the front page twice a week.]
NY Hospitals End Formula Giveaways for New Moms [wsj]
NYC Public Hospitals Eliminate Baby Formula Giveaways, Ban Promo Materials in Labor Units to Encourage Breastfeeding [nyc.gov]
Previously:Hollywood's Most Glamorous Nursing Pads