How It Starts: "In a recent poll by Yellow Pages relating to 'pram envy,' Mamas & Papas was voted the most popular type of pram at 26.6%. To publicise the survey Yellow Pages would like to illustrate the story with a 'man pram' designed by the M&P team" [Survey conducted: Oct. 2006. Survey announced: Dec. 2006.]
What It Yields: "...So step aside mum, and lets talk tyre pressure and turning circles, ride quality and feel and let's look forward to a future where all metrosexual men are able to put their authority on fatherhood and their very own "Man Pram."
- Nigel Plested, Design Director [copyright notice 2007]
How We Hear About It: "Confidential future concept pushchair envisioned for men...very cool top secret project!!! not realesed [sic] to public"
- YouTube.com [posted 2 hrs ago, 15 views.]
What It Looks Like: The Segway-inspired sketches are long overdue. [and look much safer than the DIY version] The Stokke Xplory-inspired sketch is fleeting, but the raised seat thing seems to be catching on. And the Roller Buggy folks who exhibited at the London Design Festival in Sept. 2006 will be flattered. After being placated.
Mamas & Papas future concept pushchair for men [youtube via anon]