Last fall, Arnold Worldwide made some dumb ads for Fidelity about dumb dads, and so "male activists" have launched a campaign to protest negative portrayals of dads. Except I only count one "male activist" behind this, syndicated columnist Glenn Sacks.
What's Sacks' target? Volvo. Volvo's ad account is under review right now, and Sacks wants people to call Volvo and tell them not to award the account to Arnold, but to give it to, say Euro RSCG, which makes dad-friendlier commercials.
I say, lighten up and shoot right. Volvo's sales dropped over 10% last year. What's more natural than to look around for fresh ad ideas? Their incumbent agency of 16 years should feel damn lucky they're even in the finals. [That agency, btw: Euro RSCG.]
The Fidelity commercials are kind of lame, but they're not horrible. If you hate them, go after Fidelity, since I'm sure Arnold thinks they're brilliant and you're silly, and they don't give a damn what you say anyway. And besides, Arnold was also the source of some great dad-friendly VW commercials back in the day--the 5-second rule spot, the flirting-with-carseats spot--so they've got some good dad karma to burn.
Male Activists [sic] Want Volvo to Award Ad Account to Euro [adage.com via coolmompicks and dt reader julia]
GlennSacks.com Volvo campaign [glennsacks.com]