It may look like a harmless pacifier, but when you push the plunger on the Kidz-Med Medicine Dispenser--BAM!--the medicine hits the back of the kid's throat, bypassing his tongue, and most all his spitting reflexes.
So if the trick of giving medicine along the side of his mouth, against the inside of his cheek doesn't work, you might want to give the Kidz-Med a shot.
Kidz-Med Medicine Dispenser, $6 [walgreens via cool tools via the nursery]
Sounds great but only if your kid takes a pacifier!