Not quite sure what the hook is, but the advocacy organization Moms Rising got a nice profile on CNN Money a little while ago. Moms Rising was started by Kristin Rowe-Finkbeiner and MoveOn co-founder Joan Blades as part of the promotion plan for after they co-wrote a book The Motherhood Manifesto in 2006. Now the group reports over 80,0000 members.
MomsRising promotes the key elements of The Motherhood Manifesto, including paid maternity leave, more flexible work conditions to accommodate family responsibilities, better healthcare and childcare, and wage and career tracks that don't penalize you for having a kid.
Frankly, I don't see what the mystery is here. Why not just do what the men do? Since they're not mentioned once in the article, I can only assume they've got the whole work-parenting balance thing figured out.
Moms Rising speaks to mothers', families' issues [cnnmoney via yahoo, thnx dt reader sara]
Well put, Greg.