Anastasia's Pointless Rant About Annie's
1 protagonist, Annie Withey
2 successful yuppie product launches, Smart Food & Annie's Mac & Cheese
1 giant packet of powdered marketing buzzwords
1/2 c. piss
1 T. vinegar
Throw protagonist into boiling pot. Add products [hint: they're in your own damn cupboard]. Add piss and vinegar. Empty packet contents, coating all sides until completely covered. Serves one bitter parent.
The bunny vs The Blue Box [salon]
update: besides the tone of this piece, I think its main point is just wrong: there is a meaningful difference between the ingredients for Kraft & Annie's. A Crain's Chicago report quoted by Consumerist talks about the bogosity of "Real" Kraft Mac & Cheese, where "real" = "processed to the point that no actual cheeses survive onto the ingredients list." Annie's equally unregulated term, "totally natural," meanwhile, ends up meaning, "Contains Cheddar Cheese (Cultured Pasteurized Milk, Salt, Enzymes), Whey, Buttermilk, Butter, Salt." Is that different enough for you?
If not, there's the Certified Organic Mac & Cheese, too.