Child Friendly Australia is an advocacy initiative launched last year by National Association for Prevention of Child Abuse and Neglect (NAPCAN). Their first advertisement, titled "Children See, Children Do," is aimed at getting parents--and all adults, according to the campaign objectives--to think about the behavior they are modeling for kids. [It's on the YouTube.]
Dads figure prominently/equally in the ad, but other of their commercials seem targeted specifically at dads: "Shaking Baby" and "Writing Baby" in particular. Don't look for a lot of nuance or equivocating, but then, it's not like there's a good way to shake a baby, either.