It's a classic story: new parents with a design sense can't find clothes they'd actually like to put on their kid, so they start designing stuff themselves.
Fadiddle is a line of kid- and baby-clothes that somehow manage to be both cute and hip, a rare and tricky combination. And while there are silkscreens on the horizon, the Portland company started with the more unusual choice of embroidered designs. They range from $22-24, depending, I guess, on how many centimeters of thread are used.
I like the robot, but my favorite has to be the atom, which reminds me of one of the weirdest Boy Scout awards ever, the Atomic Energy Merit Badge.