For several years, Kimberley-Clark, the manufacturer of Huggies and Kleenex, has had a stated corporate sustainability policy that "prohibits the use of wood fibers from ... ecologically significant old-growth areas, including ... temperate rainforests in coastal British Columbia."
Trouble is--and who could've seen this coming?--an extensive investigation by Greenpeace, the NRDC, Domini Social Investments, a socially responsible mutual fund, reveals that K-C has consistently violated its own policy by sourcing wood pulp from old-growth regions of BC. Furthermore, they refuse to even study the possibility of using FSC-certified sources. How bad is the company's response? Put it this way: even Wal-Mart has told them they need to "clean up its act."