Where was I when this happened? The deal went down in May, but wasn't announced until their Q2 earnings call the end of July.
CNET Buys UrbanBaby.com for City Moms [mediaweek.com]
they also bought Chow.com and Chowhound.com, which I did hear about.
you better watch out now... they'll buy YOU up soon enough.
all your babies are belong to us!
You and I need to sit over a few beers and talk about this. Got some funny stories for you regarding this.